Privacy Policy

This is the Sierra IT Group Co., Ltd. Personal Data Protection Policy (“Personal Data Protection Policy”) and the purpose of this document is to inform you of Sierra IT Group Co., Ltd manages, collects, uses and discloses your Personal Data, which is subject to the Personal Data Protection Act (2012) (“the Act”). This Privacy Policy outlines ierra IT Group Co., Ltd.’s policy and responsibility in relation to the collection, use and disclosure of Customer Data. By continuing to use Sierra IT Group Co., Ltd.’s services, you signify that you have read, understood and agree to be bound by this Privacy Policy as amended from time to time in respect of Sierra IT Group Co., Ltd.’s collection, use and disclosure of your Customer Data.

1. Types of Customer Data

The types of Customer Data that Sierra IT Group Co., Ltd. collects depend on the circumstances of collection and on the nature of the service requested or transaction undertaken. There are two broad categories of Customer Data that Sierra IT Group Co., Ltd. collects:
Personal Data, which includes but is not limited to:

(i) personal information that links back to an individual e.g., name gender, date of birth, NRIC or other personal identification numbers;
(ii) contact information e.g., address, phone number, email address;
(iii) technical information e.g., IP address; and Statistical Data e.g., number of visitors, to website. This is stored purely for analytical purposes, and is entirely anonymous. This information will not be stored to your customer record, and will only be aggregated for statistical analysis so that we can better understand Sierra IT Group Co., Ltd.’s customer profile and improve Sierra IT Group Co., Ltd.’s service offering.

For purposes of this policy statement, the phrase Customer Data includes Personal Data and Statistical Data. The provision of Customer Data (save for where the request for data is marked “optional” in the forms used to collect personal data) is obligatory in order for Sierra Group Co., Ltd. to carry out its services to you. The failure to supply such Customer Data may result in:

(i) Sierra IT Group Co., Ltd. being unable to provide you with the services and/or products requested;
(ii) Sierra Group Co., Ltd. being unable to update you on our latest products and/or launches; and/or
(iii) your inability to enter or participate in contests, promotions or redemption activities organised by Sierra IT Group Co., Ltd.

2. Purposes for Collection, Use and Disclosure

Generally, Sierra IT Group Co., Ltd. collects Customer Data, either directly from you or from third parties (e.g. our service provider), or from publicly available sources, through our website, mobile services, and other channels including our retail outlets, in order to fulfil the following purposes, which include but are not limited to:

(i) Providing services to you such as processing a transaction (e.g., making an order online), providing technical or customer service assistance, assisting you in the transaction through Sierra Group Co., Ltd.’s website;
(ii) Marketing and communicating with you in relation to products and services offered by Sierra Group Co., Ltd., Sierra Group Co., Ltd.’s service partners, as well as Sierra Group Co., Ltd.’s appointed agents;
(iii) Contacting you for product or customer satisfaction surveys and market research;
(iiii) Safety, security and legal compliance.

Sierra Group Co., Ltd. may also use and disclose your Customer Data with and to third parties in order to fulfil the purposes listed above. Sierra Group Co., Ltd. shall use its best endeavours to ensure that its employees, officers, agents, consultants, contractors and such other third parties mentioned above who are involved in the collection, use and disclosure of Customer Data will observe and adhere to the terms of this Privacy Policy. Sierra Group Co., Ltd. may disclose your Customer Data to law enforcement agencies and government for security, customs and immigration purposes.

In addition, Sierra Group Co., Ltd. may disclose Customer Data to our legal advisors for establishing, exercising or defending our legal rights, to our other professional advisors, or as otherwise authorised or required by law. Sierra Group Co., Ltd. also reserves the right to share Customer Data as is necessary to prevent a threat to the life, health or security of an individual or corporate entity such as Sierra Group Co., Ltd.. Further, Sierra Group Co., Ltd. may disclose Customer Data, as is necessary, to investigate suspected unlawful activities including but not limited to fraud, intellectual property infringement or privacy.

3. Consent

Generally, in the course of Sierra Group Co., Ltd. performing transactional functions such as making an order online, Customer Data will, by nature of the task or transaction, be provided by our customers to Sierra Group Co., Ltd.. In such instances, consent will necessarily be implied from the Customer that they are agreeable to providing Customer Data in order for Sierra Group Co., Ltd. to provide the requested or necessary service and/or product to them. However, where required by law, Sierra Group Co., Ltd. will adopt an ‘opt-in’ policy for obtaining customer consent, in which event, express written consent will be sought from you when collecting your Customer Data e.g., signing a form or checking a box. Where you make reservations on behalf of another person, you undertake and will ensure that the individual whose Customer Data is supplied to Sierra Group Co., Ltd. has authorized the disclosure, is informed of and consents to the terms and conditions of this Privacy Policy. You may submit a request to withdraw your consent at any time by contacting Sierra Group Co., Ltd. (see Section 10). Statistical Data is not linked to a customer record and Sierra Group Co., Ltd. does not need to seek consent for the collection, use or disclosure of Statistical Data. For more information on the collection and usage of Customer Data obtained from Sierra Group Co., Ltd.’s websites facility, please refer to Part B.

4. Retention

Sierra Group Co., Ltd. will retain Customer Data for as long as it is necessary to fulfil the purpose for which it was collected, the legal or business purposes of Sierra Group Co., Ltd., or as required by relevant laws. When destroying Customer Data, we will take commercially reasonable and technically possible measures to make the personal information irrecoverable or irreproducible in accordance with the applicable laws.

5. Security Safeguards

Sierra Group Co., Ltd. takes the security and protection of your Customer Data very seriously. As such, Sierra Group Co., Ltd. makes reasonable security arrangements to protect your Customer Data against loss or theft as well as unauthorised access and undue disclosure. Examples of technical safeguards include encryption, Network and Web Application Firewalls ,“firewalls” and Secure Socket Layer (SSL). Further details of these technical safeguards for Customer Data collected through Sierra Group Co., Ltd.’s websites facility are set out at Part B below. If, however, a customer does not take reasonable care to ensure the continued confidentiality and accuracy of their Customer Data, Sierra Group Co., Ltd. will not be liable for any consequential misuse and/or fraud. If you have any concerns about security, you should contact Sierra Group Co., Ltd. (see Section 7).

6. Cookies and Google Analytics

Most websites like ours use cookies to enhance your online experience. Cookies are alphanumeric identifiers that are transferred to your computer’s hard drive from your web browser to recognise your preferences and to tailor content to you. The cookies do not contain your Customer Data but only Statistical Data which is entirely anonymous. Please refer to your browsers documentation to check if cookies have been enabled on your computer or to request not to receive cookies. Information and procedures regarding cookie handling are provided by the respective browsers documentation within the browser itself by clicking on ‘help’ and performing a search on ‘cookies’. Google Analytics is a web analysis service provided by Google. Google utilizes the data collected to track and examine the use of www.sierra-group.org, to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network. For more details, please refer to Google’s Privacy Policy.

7. Updates and Contacts

Sierra Group Co., Ltd. will amend this Privacy Policy from time to time and the updated versions will be posted on Sierra Group Co., Ltd.’s website and date stamped so that you are aware of when the Privacy Policy was last updated. Subject to applicable laws, the English version of this Privacy Policy will prevail over any version of this Privacy Policy in another language. In the event of any inconsistency in interpretation between the English version and any translation of the Privacy Policy, this Privacy Policy statement in English will prevail. If you have comments, or questions about or requests relating to this Privacy Policy statement, please contact Sierra Group Co., Ltd.